Job advert layout
When it comes to writing a good job vacancy advert that attracts the right candidates, there are a number of things to consider. Just throwing together a brief text and hoping for the best is rarely successful.
Writing job adverts
When we start the process of writing a job vacancy advert for your position, we consider everything from your offer and what is important to the target group, to SEO and how we can best maximise your advert’s visibility. To increase the chances of capturing your target group’s attention, which is often already heavily targeted by job adverts, we attach great importance to making your job advert stand out from the crowd.
Want to know how? We explain the most important elements below.
Job title
Getting the role right in a job advert is of utmost importance. Right in this case does not necessarily refer to the job title, but more to what the target group is likely to search for. Why? If a job advert doesn’t appear in the search results, it won’t be shown to candidates, and an advert that nobody sees won’t get any applications. Therefore, choosing the right job title from the start saves time and money.
Job advert heading
Keep the heading simple. Colourful descriptions of a ‘team player with an interest in engines and tech expertise’ being sought can be included later in the text. This is because the heading of a job advert is what matters most to search engines. The job title, location and the company name, if not obvious from the logo, are sufficient.
Job advert’s keywords
In a job advert, the job title is the main keyword. To ensure the best possible visibility and to appear high up in the search results, the keyword should appear in several places in the body text.
Your job requirements
Before we start drafting your job advert, we will work together to establish a job requirements profile. Keeping requirements reasonable is important to avoid the risk of losing interesting applications. If the requirements are perceived as being too demanding or even unimportant for the position, there is a risk that candidates will choose not to apply because they feel that they do not fulfil the requirements.
What you offer
Communicating the benefits of working for you is an important part of getting candidates to want to join your organisation. The more you can set yourself apart from your competitors, the better. Wellness allowances and mobile phones are common benefits, but with perks such as a wellness hour at work and extra holiday days, you’ll be well on your way to standing out in the battle to attract candidates.
Testimonials from colleagues
The best way to attract candidates is to give them a taste of what life as your employee is like. To create a more personal job advert, we recommend that you introduce the candidate’s prospective colleagues and managers who can tell them more about the position and the company. Hearing about the company from an employee gives a more human touch that can be instrumental in getting the right applicants.
Job advert’s images
Choosing the right images for your job advert is more important than you might think. We use images to convey a feeling for the company, and images of people convey emotions best. Images of happy, potential future colleagues result in a more personalised experience and more applicants than product images.
Landing page
To add to the personalised feel, we can help you create a landing page with supporting materials. We customise the page with your graphic profile and add content with your images, videos and colleague testimonials. This gives you additional space to emphasise what you want to convey to candidates, and if you have multiple vacancies, we can link them all on the landing page.
Publication channels
When choosing publication channels, you should first consider your target group. Where are the people you want to reach? We have preferential agreements with several of the biggest operators on the market that cover all types of roles. We also work with a wide range of small, niche publishing channels that serve as excellent add-ons. If necessary, we can also help you ensure that the job advert is extra widely disseminated so it is presented to passive candidates.
Publication
The time at which your advert is published is actually a very important factor. Thanks to a wealth of statistics – our own and those of our partners – we have identified a clear trend. Candidates are most active at the beginning of the week, so this is when your job advert should be published to capture their attention and appear high up in the search results when they are actively searching for a job. Otherwise, you risk wasting the best potential exposure times on days that don’t produce results.